lil’designer
user experience designer/researcher
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Myer

Store Locator

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CLIENT

Myer

MY ROLE

UX Design
UI Design

SUMMARY

I led the design and direction for refreshing the Store Locator experience for MYER online shopping

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PROBLEM STATEMENT

MYER wanted customers to easily locate their 60 plus stores with better informed content across all devices

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3.

Improve the user experience for easier access to store information

4.

Introduce mobile and tablet optimisation as well as implementing analytics to track user behaviour

Project Goals






1.

Redesign the current store locator page to align with MYER’s new look and feel brand uplift

2.

A more helpful site to increase in-store traffic and reduce the number of calls to stores

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APPROACH

The challenge was designing a better user experience and interaction without insights from analytics (none were available at the time) and to deliver within a tight deadline. With this in mind, my priority was to focus on basic core features that still met the customer’s needs

Some early thinking and designs had been considered, but I still felt the user experience cumbersome and user interaction clunky

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Research

To get me started I began researching and analysing competitors and looked for design inspiration from MYER’s brand team. This helped me fast track my thinking and kept me focussed on the basic core feature requirements

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Fidelity evolution

Final design was ready for a MVP build after five rounds of iterations. I used inVision to build prototypes to validate features and enhance the user experiences

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Flows

I set up Flows and Customer Journey maps to help with presenting my thinking and designs to Stakeholders and communicate clearly with the Lead Developer the User’s interactions

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I considered the google search experience for when a User is finding a store location and aligned this entry point to continuously flow into the store content of that particular location. This helped reduce cognitive overload and doubling up of content for the User

Google

 

RESULTS

Customers can now easily locate stores particularly during peak seasons whether they choose to via the store site or a google search. Content loads quickly and meets self-service requirements eg special opening times. Store information is accessed across all devices with an improved optimised user experience